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Hafele India completes 100 years of journey through an interesting project “Hafele DNA”
Posted on June 14, 2022
Indiawood 2022 saw the legacy of the Hafele brand unfold its nearly 100-year journey through an interesting theme called “Hafele DNA”. Like every human being, every organization also has a unique DNA that includes its culture, values, core business skills, approach to customer service and more. Through this theme, Hafele executed a unique communication language on its stand at Indiawood that spoke of its rich heritage, manufacturing expertise, engineering excellence, unparalleled innovations as well as its unparalleled position as a supplier. complete solutions with a strong focus on service.
This theme was driven by the following strands that form the very essence of Hafele’s DNA:
1. Manufacturing expertise and engineering excellence: Over the years, Hafele has become a reliable and preferred partner in South Asia and is increasingly recognized as a brand that provides holistic interior solutions. We have all the products in our range that can potentially add value to different interior spaces like homes, offices, institutions and hotels; and also create functionality for the different applications in any interior space. This year, Hafele launched a new range of kitchen and home solutions from its internal global assortment – Matrix drawer and runner systems, free flap fittings, Metalla 510 furniture hinges and yarn storage. These products reflect Hafele’s strong skills in research, development, engineering and manufacturing; and come with the well-recognized quality standards that the brand stands for, worldwide. With the introduction of this new global line of kitchen and home products, Hafele aims to strengthen its market position as a “manufacturing organization” and will continue to offer more such products designed by Hafele that meet excellent quality standards. This, supported by the strong service proposition that Hafele holds, will deliver an unparalleled “Hafele experience” to customers. A comprehensive lifestyle and technical showcase of these newly launched kitchen solutions formed the very heart of Hafele’s stand at the Indiawood exhibition. A life-size Hafele DNA strand stood at the very center of these displays, bringing a strong metaphorical connection to the DNA theme.
2. Technological shift: Hafele has always had a strong penchant for technology and consistently delivers solutions that leverage the latest technical know-how and expertise. The launch of Hafele’s Connect Mesh on its stand at Indiawood 2022 is a strong testament to the brand’s talent for developing technologically advanced and superior solutions. Developed in-house, Hafele’s Connect Mesh module for individual light control in interior spaces sets a new standard. This one-of-a-kind technology connects luminaires in any interior space to a central communication system through which you can digitally control lighting settings. The heart of the system is the specially developed Hafele Connect Mesh Chip, which uses Bluetooth® Low Energy technology to allow all system components to communicate wirelessly with each other by transmitting control information to other nodes through radio technology. This module is also integrated in all Loox lighting control components. Thanks to extensive encryption, the system enables secure communication between many devices simultaneously.
3. Unparalleled Innovation: Hafele was a first in many innovations – the company was the first to launch a filterless cooker hood (Teresa) in India, bringing unparalleled innovation in fume extraction without the daily hassle of cleaning and maintenance of hood filters. The brand did a curtain raiser on yet another innovation at the Indiawood Exhibition 2022 – India’s first ever fully sealed gas hob.
Boiling is an integral part of Indian cuisine, whether it is to simmer Indian dal or sambhars, to add flavor to sauce-laden subzis, or to prepare our daily fuel, i.e. chai ( Indian tea) and coffee. As a result, it is also possible to overboil food, from time to time, which most often causes the prepared food to overflow onto the hob surface. In a recessed cooktop, such spills can seep into the internal body of the cooktop and cause the jets to block, making cleaning difficult and affecting the overall performance of the cooktop over a period of time. After studying this cooking pattern and calibrating the brand of a hob to match our observations, Hafele designed India’s first range of fully sealed hobs – Altius. These cooktops are designed to prevent any spills from entering their internal cavities, making them functionally efficient and increasingly durable. Unique burner jet design minimizes blockage from spills, ensuring consistent flame output. The high quality brass burners of these cooktops provide a concentrated flame that matches the bottom of the cooking vessel; centered on the rounded part of a wok for maximum concentration of heat to allow even mixing of spices and seasoning into the oil. Alternatively, the same flame fits effortlessly under a flat pan used for making chapatis, providing ideal heat distribution all the way to the bottom of the pan. This unique feature makes Altius FS hobs suitable for Indian cuisine.
4. Bringing trends to life:
a. Micro-living – A trend that is growing in most cities around the world and forces us to rethink the optimization of space. Highlighting this trend, Hafele has created a micro living space for the first time at its stand at Indiawood 2022. This space has been designed as a small apartment showcasing Hafele’s range of Space Square solutions for applications transformable spaces. From folding and space-saving beds to counter extension tables, the apartment shed light on the various ways Hafele solutions can enable space-saving solutions in small living spaces. . Equipped with a security lock for the entrance, appliances in the kitchen and laundry room, bathroom amenities and much more, this apartment gave a realistic approach to micro-living and gave inspiring ideas to our OEM customers to easily create such spaces.
b. Floor-to-Ceiling Sliding Doors: Again, a result of efficient use of space, sliding doors are becoming increasingly popular for cabinets and room dividers in the home. Hafele is home to the most complete range of sliding solutions for furniture, doors and automation. At Indiawood, Hafele showcased their most recent launch of a floor-to-ceiling sliding system called Aluflex. Whether providing stylish access to your walk-in closet layout or functioning as a captivating partition system between living areas or in commercial spaces, the Aluflex 80 B aluminum profile system offers a solution. fascinating floor-to-ceiling glide with many panels and materials. application possibilities. You can choose wood panels for privacy, glass panels for total openness and transparency, or a mix of patterned glass and wood for a truly custom look. The patented system operates on the bottom roller and track mechanism, placing the maximum door load on the base and allowing door weights of up to 80 kg. The integrated soft-closing mechanism on both sides of the Aluflex 80 B enables smooth and quiet operations when opening and closing doors on either side.
vs. Height-adjustable tables: With desks entering homes and ergonomics being the focal point of any interior design, the use of height-adjustable tables is on the increase. Recognizing this trend, Hafele brings you smart height-adjustable table accessories that are ergonomically designed to give you the highest level of flexibility and comfort. Both models in this range Alti 120 and Alti 80 can be installed wherever you need a workstation – offices, commercial business centers, co-working spaces, universities and homes. This range allows you to modify the height of your worktable according to your convenience; when seated, it helps you achieve the perfect posture preventing you from getting back pain or any type of muscle or eye fatigue and when standing, it helps you burn extra calories by increasing your cardiovascular activity. Constant movement adjusts the amount of load applied to the body, increases the intervals of rest of certain parts of the body and thus reduces the development of undesirable risk factors that can eventually lead to obesity, thrombosis, diabetes and cholesterol. It also improves productivity and improves mental health.
5. Strong focus on service: Our clients’ work environments are increasingly complex and their markets increasingly demanding. This motivates us to do everything in our power to help our customers succeed in these difficult times. With this thought, Hafele presents Service+. These are services that go beyond the standard expectations of our clients and add value to their businesses in terms of strengthening expertise, increasing productivity, providing individualized solutions or supporting them in their post-purchase needs. Service+’s goal is to empower our customers and the industry with accurate knowledge and expertise; be a helping hand in terms of planning and customization; and to provide a “peace of mind experience” through after-sales support.