It is not easy to grow one of the most effective species of roses for skin care on top of a building in the middle of a huge city. But Brooklyn Rooftop Botanicals founder Liana Blomquist was determined to do just that, cracking the culture code for the sake of her new rose and hyaluronic acid moisturizing serum.

Toner, $78 at Isa Lazo

And as it turns out, rosa gallica officinalis is New York strong. “It actually likes drier climates and is super hardy,” notes Blomquist. “Other delicate roses I’ve grown on the roof, such as the David Austins, have suffered more.”

Rosewater mist with witch hazel, $28 at Boscia
Rosewater Mist with Witch Hazel, $28 at boscia

Used for centuries in all manner of skin beautifications, the rose is currently experiencing a major moment. From Lancôme Absolue The Serum, an anti-aging treatment made from roses harvested from the Plateau de Valensole garden in the south of France, to a sumptuous make-up remover cleanser (Elemis Pro-Collagen Rose Cleansing Balm) and two luxury toners that refresh and hydrate (Isa Lazo Toner, Fleur & Bee Rose And Shine Rose Water Toner), there’s not a single skincare category that rose hasn’t touched.

Absolue The Serum, $230 at Lancome
Absolue The Serum, $230 at Lancome

And for good reason. This delicate-looking flower is a total powerhouse.

“Rose is very versatile while being gentle on the skin, making it a great option for all skin types,” says New York dermatologist Marisa Garshick. Ultra soothing, it’s a slam-dunk for anyone prone to dry patches. At the same time, notes Garshick, rose has antibacterial and anti-inflammatory properties, and is also high in antioxidants. So acne, redness, tenderness, and wrinkles can all be treated with the right rose brew.

1000 Roses Fresh + Dewy 2-in-1 Serum, $29 at Andalou
1000 Roses Fresh + Dewy 2-in-1 Serum, $29 at Andalusian

Dame Pat McGrath has tapped legendary beauty Naomi Campbell to embody her new rose Divine Skin essence. (Yes ma’am; in 2021, for her professional achievements and moving the needle on diversity, McGrath became the first make-up artist to be awarded the sacred British title of female equivalent of a knight.) The Biphasic Elixir – a lightweight, milky emulsion that needs to be shaken before use — was created to nourish skin and restore radiance and luminosity. In other words, it replicates the look McGrath gives his models before they walk down the runway or walk past a camera.

Divine Skin Rose 001 The Essence, $86 at Pat McGrath
Divine Skin Rose 001 The Essence, $86 at Pat McGrath

After long cornering the market for Dead Sea mineral bath salts, Sabon is incorporating them into its new line of Mediterranean-inspired Damask rose-infused facial products. The four-piece collection features an innovative, pore-opening “steam” that mixes salts with dried petals; a rich cream; and two bi-phase offers: a rose water in oil and a serum in oil.

Rose Serum In-Oil, $87 at Sabon
Rose Serum In-Oil, $87 at Sabon

Also tap the Damask rose? Andalou Naturals, with its new Fresh + Dewy 2-in-1 serum, a solution for sensitive skin that also contains vitamin E and squalane, a mega-hydrating ingredient found in many rose-based beverages. “Because squalane supports the skin barrier and locks in moisture,” notes Garshick, “it works well with rose-based products created to moisturize.”

Rose And Shine Rosewater Toner, $20 at Fleur and Bee
Rose And Shine Rosewater Toner, $20 at Flower and Bee

Although trendy, the rose has a serious history. “Research on botanical ingredients is very expensive and time-consuming, which is why it’s so limited,” says Blomquist. “Because the rose is backed by valid and reliable data, it continues to be a beauty staple. There is a lot of data on roses.

Pro-Collagen Rose Cleansing Balm, $66 at Elemis
Pro-Collagen Rose Cleansing Balm, $66 at Elemis

Atelier Versace picks a heady Moroccan flower for its lush unisex fragrance

Atelier Versace's unisex fragrance line includes sweet and spicy 'Éclat de Rose' $330 at Saks Fifth Avenue
Versace workshopThe range of unisex fragrances includes the sweet and spicy “Éclat de Rose” $330 at Saks Fifth Avenue

Depending on who you ask, over 100 – or possibly over 300 – species of roses exist in the world. But for Atelier Versace “Éclat de Rose” (“Glow of Rose”) exactly a variety of the surprisingly popular flowers make the cut: rose centifoliahandpicked in Morocco at dawn and rushed straight into production.

With more aliases than Champagne Papi, the Moroccan rose centifolia is known as rose Maroc, rose de Mai, rose de Provence, rose a cent-feuilles and a handful of other nicknames. A hybrid between pink rose centifolia and dark red gallic roseit is grown primarily in Morocco, Egypt and France, and is becoming as popular in luxury natural skincare as it is in perfumes.

In “Éclat de Rose” – one of six Atelier Versace unisex fragrances mass-launched in 2019 – the velvety, sweet and spicy note of Moroccan rose is supported by Ambrox, a blend of amber, incense and woods. . It was created by legendary perfumer Nathalie Lorson, one of the first female noses in the perfume industry. (A native of Grasse, France, she has composed dozens of well-known perfumes, including spritzes for Kate Moss and Lady Gaga.)

“Éclat de Rose” also has a pedigreed bottle, made by the glass experts of Parma, Italy, at Bormioli Luigi. The container is puffed and twisted, nodding to the effect of a pleated skirt given a dashing little twist and emphasizing the bespoke couture theme of the entire Atelier Versace fragrance collection. The fragrance’s name is etched into the collar, while the cap recalls a gold-tone metal bustier from Gianni Versace’s second show—stamped with a 3D version of the house’s signature Medusa, of course.

The scent joins a new resurgence of unisex scents featuring the beloved flower – reminiscent of rose-based colognes and rose-water aftershaves that had been worn by men for centuries before briefly fall out of favor.

But as Donatella Versace tells Alexa, fragrance selection should only be guided by one criterion: does it say you? Otherwise, keep looking. “We all want to find that scent that truly represents who we are,” she says.